Top
NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Apr032014

$10M Hoops Tournament Business Puts NCAA On Offense Against Illegal Marketing

By Barry Janoff

April 3, 2014: When it comes to the NCAA, there are times for fun and games, and there are times when situations are anything but fun and games.

With the NCAA Div. I Men's Basketball Tournament down to the Final Four, the overseeing body of collegiate sports will be out in full force in Dallas and about 20 miles away in and around Arlington, Texas, the site of AT&T Stadium, which is hosting the semi-final games on Saturday (April 5) and the finals on Monday (April 7).

High on the NCAA's list of priorities is searching for people and places that will attempt to sell merchandise relating to the games but not sanctioned by the NCAA.

This is no small task. But the NCAA feels it is worth the time and investment.

It is estimated that retail sales of licensed merchandise during the Division I Men’s Basketball Championship exceeds $10 million, according to IMG College, which has a long-term agreement with the NCAA to administer the domestic and international licensing programs for the NCAA.

In turn, the Collegiate Licensing Co., a subsidiary of IMG College, manages the daily administration of the NCAA licensing program.

Royalties generated from the sale of “officially licensed collegiate products” go back to the NCAA and the participating universities to support scholarships and other vital programs and initiatives, according to the NCAA.

This year, CLC and the Universities of Connecticut, Florida, Kentucky and Wisconsin "will work closely with Dallas and Arlington officials as well as Homeland Security Investigations to patrol the area in search of counterfeit merchandise and any other unauthorized use of trademarks owned by the NCAA and the participating institutions," according to IMG College.

On average, 1,000 or more pieces of counterfeit collegiate merchandise, ranging from T-shirts to hats, are seized outside the host venue of the Men’s Final Four each year., per IMG College.

“Our goal is to make the men’s Final Four a positive experience for the fans and consumers by helping to protect the brands of our client institutions,” Bruce Siegal, svp and general counsel for CLC, said in a statement. “By teaming with area law enforcement in North Texas, we are able to aggressively cover the venue and event areas, stop bootleggers, and ensure that customers are not taken advantage of by merchants selling inferior and counterfeit products.”

Cracking down on illegal products and unauthorized use of NCAA trademarks, symbols and logos is not limited to the men's Final Four. The NCAA works with lawyers 24/7, 365 days a year to separate the pros from the cons for all of its sports and events.

According to the NCAA Trademark Protection Program, "The NCAA must be vigilant against the unauthorized use of its trademarks, tickets and references to its championships . . .  Federal regulations support the NCAA's efforts to prohibit the unauthorized use of the NCAA's name and trademarks or any use of NCAA championship tickets in sweepstakes, promotions or contests, or any other unfair attempt to associate with or exploit the goodwill of any NCAA championship event."

The NCAA said that its licensing program has four main objectives:

• Ensure the quality and consistency of all of the NCAA's Championship Event merchandise.
• Protect all service marks, trademarks and verbiage that relates to the NCAA (or have come to be associated with the NCAA), and to ensure that the use of these marks reflects on the NCAA in a favorable manner.
• Generate revenue to support and enhance NCAA programs and to fund scholarships, programs or services to student-athletes of our member schools and conferences.
• Protect the consumer from faulty or inferior products bearing the NCAA's trademarks.

When it comes to trademarks and logos, the NCAA has gone to great lengths to ensure that its events cannot be infringed.

“Our goal is to make the men’s Final Four a positive experience for the fans and consumers by helping to protect the brands of our client institution."

For the men's basketball tournament alone, among the terms that are trademarked and for use only by authorized NCAA partners are NCAA, NCAA Basketball, NCAA Championships, NCAA Sweet 16 and Sweet 16, The Big Dance, the Final Four, The Road to the Final Four, The Road to North Texas, And Then There Were Four, Champions Play Here, Champions Win Here, Championship City, Elite 8 and Elite Eight, First Four, Final Four Friday. (See the full list here.)

In some cases, this has forced non-NCAA partners to be very creative in marketing that relates to the basketball tournament. Among the most common phrases not yet under the NCAA legal jurisdiction: "Come to our store during the Madness that is March," "Finally, four days left in our hoops sale," and "We are planning a Big basketball Dance so join us."

“Thousands of fans will come to North Texas to celebrate the NCAA Final Four weekend, and we want them to have a safe and positive experience at all of the NCAA’s events, as well as peace of mind when purchasing souvenirs and merchandise,” Keith Martin, managing director of marketing and broadcast alliances for the NCAA. “We work with the Collegiate Licensing Company and law enforcement at our championships to protect our brand and provide a safe and orderly environment for the fans who come to support NCAA student-athletes.”

Back to March Madness 2014

Back to Home Page